Marketing is the process of doing market research to sell products and or services to customers to promote them through advertising to increase their sales results.
1. The strategy underlying sales techniques, business communication, and business development.
2. Integrated process through which firms build strong customer relationships and create value for their customers and for themselves.
3. Marketing used to identify customers, to satisfy customers, and to keep the customer. With the customer as the center of activity, which concluded that marketing management is one of the main components of business management.
Marketing evolved to meet the stasis in developing new markets caused by a mature market and overcapacities within 2-3 last century. Implementation of marketing strategy requires effort to divert their attention from production to the felt needs and desires of customers as a means to remain profitable.
The marketing concept states that the achievement of organizational goals depends on how knowing the needs and desires of target markets and deliver the desired satisfaction. It is proposed that in order to meet organizational goals, organizations must anticipate needs. and satisfy the desire of consumers and more effective than the competitors.
The marketing strategy is very important for the company where the marketing strategy is a way of achieving the objectives of a company. This is also supported by the opinion Swastha "Strategy is a series of great design that illustrates how a company should operate to achieve its goals." So that in running a small business in particular is necessary to develop through its marketing strategies. Because at the critical condition was actually small businesses that can provide the growth of incomes. Marketing The marketing WYStanton is something that covers the entire system related to the purpose to plan and determine the price up to promote and distribute goods and services that can satisfy the needs of actual and potential buyers. Based on the above definition, the marketing process starts from finding what is desired by consumers. Which ultimately has the goal of marketing:
1. Potential consumers to know in detail the products that we produce and the company can provide all their requests for our product.
2. Companies can explain in detail all activities related to marketing. These marketing activities include various activities, ranging from a description of the product, product design, promotional products, advertising products, communication to consumers, until the delivery of products to get to the consumers' hands quickly.
3. Knowing and understanding the consumer in such a way that the product matches and can be sold by itself.
In general marketing activities related to the coordination of several business activities. This marketing strategy is influenced by factors as follows:
1. Micro factors, namely the marketing intermediaries, suppliers, competitors and society
2. Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.
Here are the things that need to be considered for marketing: From the standpoint of the seller:
1. Vantage point,
2. Product quality,
3. Prices are competitive, and
4. A vigorous campaign.
From the consumer perspective:
1. Needs and desires of consumers,
2. Consumer costs,
3. Comfort, and
4. Communication.
From what has been discussed above there are some things that can be concluded, that the manufacture of products or services desired by consumers must be the center of operations and planning of a company. Sustainable Marketing should be a good coordination with various departments (not only in the marketing department only), so as to create synergy in the efforts to conduct marketing activities.
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